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Issue 45/1997

Receive the German-language trade magazine "werbewoche" in issue 45/1997 as a PDF download with the following table of contents:

DIANA STREBEL

about the ideal agency size:

PREVENTION AS A SUBSIDY BOOMERANG

Advertising: Who benefits from the EU health ministers' tobacco advertising ban?

THE TARGET GROUPS SHOOT BACK

Market research: Demoscope presents data on "How is advertising consumed?"

E-MAIL DIVIDES OPINION

New media: Web versus advertising agencies - online debate at www.werbewoche.ch

ANDRÉ HOFER

to engagement with Marketline:

WEATHER EVERY QUARTER OF AN HOUR

Media: Wigra Marketing launches TopTV

JACQUES PILET

about his new position at Edipresse:

(IN)LUCKY HANDS

News: Loterie Romande must withdraw H&M parody posters
Category: Single issues

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