Issue 45/1996

"THE ADVERTISERS ARE MORE CRUDE..."

Campaign ads for Turnus Film

NOMINATIONS FOR THE ADVERTISER OF THE YEAR 1996

Advertiser of the Year nominations for the 20th election

"THERE WAS A LACK OF NEW IDEAS"

Award-winning Hansjörg Zürcher on the "Klappe 96"

LOTS OF GOSSIP INSTEAD OF FACTS

Focus on how print media deal with the topic of advertising

ADVERTISEMENTS THE BIGGER, THE BETTER

Media TA-Media publishes copy tests on advertising impact

"I COULD ALSO DESIGN A MAGAZINE FOR SENIOR CITIZENS"

In conversation: David Carson, graphic designer and art director