Issue 44/2008

Receive the German-language trade magazine "werbewoche" issue 44/2008 as a PDF download with the following table of contents:

CLEAN

ITEM 1

Web platform

Column

Werbewoche contributor Markus Knöpfli on the successful timing of the announcement of a possible merger between Der Bund and Berner Zeitung or a possible collaboration with Tages-Anzeiger.

Raclette cheese from the Valais has been awarded the AOC quality label. Thanks to the poster campaign of the Briger agency Visucom.com even the cardinal finds out.

Ruf Lanz has created a new campaign for Suva that aims to bring slope racers to their senses.

Observer SME Guide

What the new auditing law means for advertising and media agencies.

Media reports in which experts describe the use of web analytics tools as illegal scare advertising and marketing people. Rightly so?

The agency Brot und Spiele communicates the first business mobile flat rates in Switzerland from Sunrise.

Contexta promotes Swisscom's mobile Internet.

NEW CAMPAIGNS

Radio market

Anthrazit magazine is the first Swiss print title to offer advertisers the opportunity to place interactive ads with QR codes.

Be careful when media companies justify their job cuts with the financial crisis. They often want to solve structural problems.

EVENTS

Shortlist

Werbewoche was a guest at the Pinkup Dialogday in Zurich.

Head of the week

Erich Baumgartner has launched a new phase of market presence as the new CEO at Scholz & Friends Zurich. This is aimed at a more permanent Swiss profile of its own and soon further growth.

EYECATCHER / JOBCHANGE

OUT

Category: Single issues

CHF 14.50