Ausgabe 44/1997 - Werbewoche m&k

Receive the German-language trade magazine "werbewoche" issue 44/1997 as a PDF download with the following table of contents:

BACK FROM VIETNAM

Head of the week: Jean-Pierre Ritler, Publishing Director Annabelle

WUNDERKIND BECOMES A NEWSPAPER CARRIER

Campaigns: Teaser advertisements for the Basler Woche

WEB VERSUS ADVERTISING AGENCIES

Focus: Internet business is booming - where are the advertising agencies?

HANSRUEDI SCHIESSER

wants to shake up tourism professionals:

"NO CUSTOMER WANTS TO BE TIED DOWN"

Marketing: task-oriented marketing

INTERNET IN CABLECOM NETWORKS

Media: Cablecom wants to offer Internet nationwide via cable

ANGELICA HILTMANN

about the loss of the idea:

CLAUDE JAERMANN

about comics and advertising:

Category: Single issues

CHF 14.50

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