Issue 43/2008

Receive the German-language trade magazine "werbewoche" issue 43/2008 as a PDF download with the following table of contents:

CLEAN

T0P 1

Branding

ITEM 2

BSW Ranking

Column

If you fish in the media sea, you're in waters with a great wealth of species and a dense population. Today, the media are the fish that fight over the worms of the users - finds Josefa Haas.

HarbourClub symposlum 2008 under the sign of emotions.

KSB/SJ, together with the Zurich Film Foundation, has given three young talents a chance

They shot spots for image advertising around cinematic art.

The Epica Awards have been presented in Paris. Three Swiss agencies were able to score points.

The Institute of Intellectual Property makes life difficult for those who want to protect sounds and noises as acoustic trademarks.

NEW CAMPAIGNS

The Mittelland Zeitung is surrounded by Tamedia and Basler Zeltung Medien. Now the NZZ regional newspapers are building a combined bridge for it.

Was someone bluffing? Even big promises are binding

Bakom takes the licensed broadcasters at their word.

EVENTS

Shortlist

Werbewoche was a guest at the Wirz Cocktail in Zurich on the subject of rituals.

Head of the week

Ralf Doller has achieved a breakthrough with Interagis.com. 18 months after the company was founded, he gives an insight into the order portfolio and reports on the cooperation with Interone Worldwide.

EYECATCHER / JOBCHANGE

OUT

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