Receive the German-language trade magazine "werbewoche" issue 43/2008 as a PDF download with the following table of contents:
REIN
T0P 1
Branding
ITEM 2
BSW Ranking
Column
Anyone who fishes in the sea of media moves in waters with a great diversity of species and a dense population. Today, the media are the fish that fight over the users' worms - says Josefa Haas.
HarbourClub Symposium 2008 under the sign of emotions.
Together with the Zurich Film Foundation, KSB/SJ has given three young talents a chance
They shot commercials for image advertising around the art of film.
The Epica Awards have been presented in Paris. Three Swiss agencies scored highly.
The Institute for Intellectual Property makes life difficult for those who want to protect sounds and noises as acoustic trademarks.
NEW CAMPAIGNS
The Mittelland Zeitung is surrounded by Tamedia and Basler Zeltung Medien. Now the NZZ regional newspapers are building a combined bridge.
Who was bluffing? Even big promises are binding
OFCOM takes the licensed broadcasters at their word.
EVENTS
Shortlist
Werbewoche was a guest at the Wirz Cocktail in Zurich on the subject of rituals.
Head of the week
Ralf Doller has achieved a breakthrough with lnteragis.com. 18 months after the company was founded, he provides an insight into the order portfolio and reports on the cooperation with Interone Worldwide.
