Receive the German-language trade magazine "werbewoche" in the 11/2004 issue as a PDF download with the following table of contents:
PETER ZELLER
returned to advertising as Managing Director of Euro RSCG Partners:
MARIUS HAGGER
also sees his job as "Express" creator as a personal touchstone:
TIME TO ADVERTISE
Marketing: After 158 years, the Geneva-based private bank Bordier & Cie. enters the market for the first time with advertisements and shines with a clever and unusual campaign.
TIME TO CHANGE
Marketing: Schweri's grandson Philippe Gaydoul employs two agencies to brand his Denner stores.
TIME TO CHANGE
Media: The days of Urs Rohner, the sunny boy of German private TV, are probably numbered with the sale of ProSiebenSat 1 Media AG.
TIME TO COUNT
Media: Weltwoche has already achieved the turnaround on the reader market.
MARIO CECCHIN
Fridolin Holderer and Felix Walder on pressure attempts on ad salespeople:
