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Issue 42/2002

Receive the German-language trade magazine "werbewoche" issue 42/2002 as a PDF download with the following table of contents:

ANGELA SGURA

also focuses on Sat 1 Switzerland's programming in addition to its finances:

VIRUS ADVERTISING AGAINST AIDS

Marketing: Saatchi & Saatchi allows word viruses to spread unhindered for a World AIDS Day campaign.

BOYKOTTE? DOESN'T EVEN EXIST!

Media: Media boycotts are definitely out - but cross-media curbs are becoming increasingly popular.

END WITH JOY

Media: Media and advertising experts are not at all sad about the collapse of the merger between Ringier and Axel Springer Verlag.

TOBIAS TREVISAN

gained 427,000 readers at his first attempt as publishing director of NZZ am Sonntag:

THE LONG SHADOW OF THE "P"

Media: Thanks to the Weko investigation, there is now a debate about the standards of "P".

GEORGES FROM GSERNATONY

looks calmly at the Weko on behalf of PubliGroupe:
Category: Single issues

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