Receive the German-language trade magazine "werbewoche" issue 41/2008 as a PDF download with the following table of contents:
REIN
ITEM 1
Lottery
ITEM 2
TV magazines
Column
In times of crisis, the truism celebrates its rebirth: emotions dominate reason. But this is not only true in bad times. Because emotionality is also the key to market success - as long as you have confidence in your feelings toward a brand - finds Kaspar Loeb.
The Swiss commissioned film karin be seen internationally. The jury has given a lot of praise.
Scholz & Friends launches the first image campaign for Blick am Abend.
Draftfcb says aiies necessary about Appenzeiier - without giving anything away.
The Y&R Group communicates why Publicitas bundles its comprehensive expertise under one roof.
Observer SME Guide
Working at home is not enough.
NEW CAMPAIGNS
Corporate Publishing
the most important news and trends from the industry.
SMC
the info pages of Swiss Marketing.
After the concession was granted, Canal 9, the television station in the Valais, is facing major challenges.
Until Vaud Fribourg TV will flicker across the screen, the many owners still have numerous problems to solve.
Shortlist
Werbewoche was a guest at the NZZ Folio reading with Hape Kerkeling, at the Swiss premiere of "Quantum of Solace" and at the Edi awards.
EVENTS
Head of the week
As Head of Sales at Tilllate Switzerland, Oliver Schlbli is responsible for ensuring that campaigns are sold and then successfully implemented.
