Ausgabe 41/2007 - Werbewoche m&k

Receive the German-language trade magazine "werbewoche" issue 41/2007 as a PDF download with the following table of contents:

Page 7

Clock with crown Jaermann & Stübe builds golf watches. The advertising (McCann Erickson) has now won an award.

Swiss Post is eagerly awaited: by the postman's best friend.

Alternate Reaiity Game This information scavenger hunt blurs the lines between fiction and reality

Media Performance Cinema Who is better: Wemf or Mach? None, according to Cinecom. It is considering its own study. "

Success through dialog The customer magazine as the basis for more intensive customer loyalty: one of the topics in Special Corporate Publishing.

Newspaper competition The European Newspaper Award honors front pages that are far removed from the standard layout.

Still the trend: visual preparation

Martin Kall "The downturn in the free newspaper market will come"; the Tamedia boss in an interview.

Category: Single issues