Receive the German-language trade magazine "werbewoche" issue 41/2005 as a PDF download with the following table of contents:
Page 3
Head of the week
As Chief Creative Officer at TBWA Switzerland, Alphonse Garcia will
also act as a bridge builder
JobChange
Page 5
Column
Karl Lüönd on editors who love to eat out of the hands of PR consultants
to eat out of the hand of PR consultants
Page 7
Fundraising
Once again, the Mühlehalde home for the blind is attracting attention - thanks to a
campaign by Ruf Lanz
Theater
The Münchner Kammerspiele Hessen has recently had its cheeky campaign
developed by Velvet Luzern
EtatNews
Pages 8,9, 10
Mixer shakes up the advertising film scene
The Brazilian film production company Mixer is courting customers in Switzerland. They are by no means averse to cooperation.
Pages, 9,10
Advertising film
Foreign production companies such as Mixer from Brazil graze on Swiss pastures - what the industry has to say about it
Page 10
Sportswear
Publicis ensures that people dressed in Odio are always equally warm
Great climate; Publicis has dressed warmly and proves with a campaign for Odio that with the right sportswear it is always 20 degrees everywhere.
Page 11
Emmi shows the way
At the Eastern Switzerland SMC Forum, Erich Kienle, Head of Marketing at Emmi, calls for opportunities to be seized.
Brands
Erich Kienle, Head of Marketing at Emmi, on the importance of
innovations
Page 12
Media marketing
Innovations were in short supply at the Q-Award competition. Four trade journals were honored
Associations
The Media Institute's first SME conference in Winterthur was a great initial success
Page 15
SI pregnant
The line extension of the successful title is set to move the women's magazine market.
market.
Women's magazines
Ringier wants to shake up the magazine market with "Schweizer Illustrierte Young"
Shortcuts
Page 16
Advertising Commission
PubliPresse has to work hard if it wants to receive bonuses from Tamedia
Advertisements
Despite an agreement, there is still a significant difference between Tamedia and P
difference
Page 20
Print media
The NZZ wants to get young readers interested in the traditional newspaper with an interactive learning set
Interactive on the wire
The NZZ promotes the free formation of opinion in schools - and its image among young people.
Page 22
TV advertising
I Bea Kniel on new offers and changes at Publisuisse
TV advertising II
New Publisuisse study shows: The less annoying TV advertising is
the higher the recall
Page 25
Color under control
Some things are in flux in color management - keywords are Fleidelberg and profiling.
Color Management
I With Prinect Color Solutions, Heidelberg offers a complete solution for an end-to-end coloring workflow
Page 26
Color Management II
Thanks to color space adjustments with profiles, colors can be reproduced reliably
Page 28
Corporate Publishing
Customer magazines are in vogue, Switzerland is one of the TrendSetters
Sales magazines set the pace
Customer magazines are becoming increasingly important and are among the trendsetters.
Laser printing
Lexmark sets strong accents with stylish models in a stagnating market
Page 30
Shortlist
The M Magazine trend aperitif, a curling session with Web2com, an invitation from Publisuisse to the TV show Black n Blond and, as a bonus, the Wirz Cocktail 05 kept Beat Fritsch pretty busy
