Receive the German-language trade magazine "werbewoche" issue 41/2002 as a PDF download with the following table of contents:
NICOLE STEFFEN
as a neo-publisher, is now bringing the lifestyle magazine Lounge to German-speaking Switzerland:
VIEWS FROM THE MOUNTAIN
Marketing: Lowe returns to the origins of his brand communication for (ien mobile phone provider Orange and recalls himself with massive images.
SHOWDOWN WITH MINI
Marketing: BMW Mini reinvented the wheel of advertising for its new small car, staging a gangster hunt in Barcelona that brought the car a lot of media attention.
BERNHARD BURGENER
leaves an almost carefree Radio Edelweiss after six years of back-breaking work:
NATIONAL PLAYER WITH LOCAL COLOR
Company: Because the AZ Media Group regularly goes to the spa to purify itself, it is able to withstand all storms even in the unfortunate economic downturn: Some selected insights and outlooks from the province.
FROM MUST HAVE TO NICE TO HAVE
Media: Media pages in Swiss daily newspapers were a desideratum during the boom and are becoming problem children in the advertising slump.
ANDREAS MEILI
as Head of Electronic Media atTamedia, focuses on long-term strategies:
