Issue 40 special/1994

Receive the German-language trade magazine "werbewoche" in issue 40 special/1994 as a PDF download with the following table of contents:

WHAT DO MANAGERS BELIEVE IN?

Survey among Swiss heads of marketing

CLOSE TO THE CONSUMER THANKS TO DATABASE

Computer-aided databases are becoming increasingly popular in marketing

BETWEEN GRAY MOUSE AND MICKEYMOUSE

Winterthur is still struggling to find its city marketing

EXPEDITION INTO THE TRENDY REALM

The Trendok agency between market and brand

ADVERTISING GUERRILLAS AND TV JUNKIES

Matthias Horx on the future of advertising and marketing

BETWEEN BRAND TING PLANNER AND MARKETING MANAGER

New SAWI Diploma Course: Product Manager

A BUSINESS AND NOT A SCIENCE

Trends in market research

MARKET POWER THROUGH PARTNERSHIP

Interview with Gertrud Hohler

MARKETING FOR ALPHABETS

The 10 indispensable marketing books
Category: Single issues

CHF 14.50