Receive the German-language trade magazine "werbewoche" issue 40/2003 as a PDF download with the following table of contents:
"Contents 40/03
Head of the week
Mike Walsh, CEO of Ogilvy & Mather Europe, focuses on talent development
Column
Karl Lüönd on Christoph Blocher's clever agenda setting
" Marketing & Communication
Bank marketing
Luzerner Kantonalbank positions its private banking in the tourism sector
Fundraising I
The new Caritas TV commercial campaign irritates viewers with a trick
Sports drinks
Coca-Cola has lapped the competition with the Powerade launched this year
Fundraising II
The senior citizens of the Mühlehalde residential home sing On behalf of Ruf Lanz
" Media & Media
Sunday Press
"Cracks for Kids" aims to impart world knowledge
René Gehrig,
Initlant and publisher of "Cracks for Kids", believes in his independence
Distribution
Zurich kiosks sell world newspapers as A3 copies
Children's programs
"MurmI" populates more and more local TV stations
Private TV
Tele Ml and TeleTell expand their news programs
People
Shortlist author Beat Fritsch joined Chäteau owner Ernst Meier on a wine-filled vest-pocket castle tour
" Rubrics
JobChange
Editorial
AdRating
New Campaigns
Events
Imprint
