Receive the German-language trade magazine "werbewoche" issue 40/2002 as a PDF download with the following table of contents:
STEFAN GURTLER
returns to cR Kommunikation after a six-year odyssey full of experience:
POSTILLON D'AMOUR
Marketing: Simone Quast from Lang Gysi Knoll has given the letter carriers a lot of emotion to polish up the image of Swiss Post.
GOLDEN COIN
Marketing: In addition to its sports sponsorship, Rolex is now a patron of the arts and has been supporting innovative spirits for 26 years - including with a gold watch.
KLAUS KAPPELER
is looking for a buyer for Hitradio Z and continues to invest in cross-media:
BUYER CAROUSEL
Media: The potential buyers of Hitradio Z are shying away from an expensive wrestling match with top dog Radio 24 - but by no means all of them.
295 JOURNALISTS
Shortlist: In 25 years, Bilanz has had 295 journalists on its masthead - and celebrated its anniversary with a party.
TED METZGER
was called Anton Ernst 20 years ago, looked like this and is now celebrating his advertising anniversary:
