Ausgabe 40/1998 - Werbewoche m&k

Receive the German-language trade magazine "werbewoche" issue 40/1998 as a PDF download with the following table of contents:

FRANZ EGLE

moves to Expo.Ol

PRO JUVENTUTE REJUVENATES ITS IMAGE

Campaign TV spot appeals to the audience's emotions

SELL THE BROWN POWDER WITH THE WHITE SNOW

Campaigns Ovomaltine visualizes its sponsoring activities

GUIDE BEAM FOR CONSUMERS

Marketing comeback of branded products

ZERO-SUM GAMES AND HIGH PERCENTAGE

Media Anz owner rates 1999 - big differences, different reasons

MARTHA ROGERS

about one-to-one marketing

ENJOYMENT IN A NUTSHELL

Shortlist Ernst Meier invited to fine wines

GIAN-FRANCO SALVATO

via the CH-Web-Sz ene

Category: Single issues

CHF 14.50

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