Issue 4/2017

To the point

Whether reader comments die out is up to us

Sponsorship and marketing

How do you actually market a World Ski Championships, Christian Pirzer?

Networking

Build a sustainable network in four steps

News

Anton stretching brick

Late tribute to a pioneer

Opinion

News should make big and strong

Impaled

The Burka Burger

Theophil Butz about

"Kuoni without brains"

Head of the week

Pascal Walder makes horror films and shampoo commercials

Hans-Peter Dürr

"Believing everything in the world is measurable has something to do with our penchant for manipulation"

13 Questions for ...

René Allemann, Founder and CEO of Branders

New Campaigns

Omnichannel

"Know your customer and show them that".

In demand

What is actually ... a parallax?

Media Opinion

User-friendliness, the way to the digital future

With stupid questions to a good story

The Shoes don't match

Ten years of smartphone

Preach Mobile First, Live Mobile Last

Bürkis fire detector

Muuuuuuh

Style radar

Fur - not a question of style, a question of conscience

Debate

Is advertising politics? Can or must it politicize?

Mrs. Mügge reads

Elon Musk

Jobchange

Budgets

Swiss photographers

Andreana Scanderbeg and Alexander Sauer

Said / Fritz Bühler - forgotten old master of Swiss graphics

Cartoon / Last but not least