Issue 4/2016

To the point

Now it's gone! And I am alone again, alone

Top 1

Joint venture: Much praise for the innovative state

Top 2

Joint venture: "Under public service, anything was possible up to now".

Opinion

Theophil Butz on automotive advertising without drive

Hans Stutz calls for a performance mandate for print

Anne-Friederike Heinrich has put the coffee on

"Regardez!"

joint future for Le Mob and Encore

Recruiting

I change, therefore I am

13 Questions for ...

... Jürg Schaffhuser, Creative Director at Velvet

Fisherman's Friend

Walker fishes in international waters

Cailler

Jung von Matt/Limmat shows real cows, real milk, real farmers

Free Friday" experiment

"Creativity cannot be measured in time"

Online advertising

"Media and creation are not coordinated enough".

New Campaigns

Head of the week

Katarina Stanoevska-Slabeva explores how social interactions work in the digital world.

SEO

Do we still need search engine optimization in 2016?

Cinema

"And the OSCAR goes to ..."

Events

Reading tip

Eyecatcher // Jobchange

Out

Last but not least // Cartoon