Issue 4/2015

Receive the German-language trade magazine "werbewoche" in issue 4/2015 as a PDF download with the following table of contents:

Pure

COLUMN

Karl Lüönd über die «Print-Krise» Anne-Friederike Heinrich über Werbeträger wider Willen Axel Eckstein über Berufskrankheiten und Theophil Butz über ungeniessbaren Werbeinhaltsbrei

Beat Hürlimann

About #Oscars2015

The impact check of Werbewoche

13 Questions for Florian Beck, Executive Creative

Director of Serranetga

"NET-Metrix provides an incomplete picture of online usage"

Werbewoche spoke with Vanessa Marr, Managing Director of Microsoft Advertising Switzerland.

Smoke free - quit, but how?

Havas Worldwide Zurich's new tobacco prevention campaign gets people talking

EGK campaign

Health insurance with a healthy attitude

Digital assistant: Oliver Graf, Managing Director of Ve Interactive, in conversation

IAB Switzerland

New Campaigns

Community marketing à la Joiz

Campaign planning - the tool that can do it all

Shortlist

Advertising Week Team, Zurich Advertising Club Big Bang Party, VSV Fireside Chat

Events

Eyecatcher/Jobchange

Out

Category: Single issues

CHF 14.50