Receive the German-language trade magazine "werbewoche" in issue 4/2013 as a PDF download with the following table of contents:
REIN
Top 1
On the pulse of youth
COLUMN
Stephan Russ-Mohl ponders how journalistic perceptions of advertising have changed, Anne-Friederike Heinrich watches Tatort, and Theophil Butz grumbles about competitive presentations.
Contexta dramatizes the most common cause of death for the Swiss Heart Foundation and puts people at the center for BANK-now
Peter Marti reflects on his own "brand value" and succinctly names his agency Marti Communications again
Metzgerlehner Worldwide Partners breathes a suave character into the Braniff Cortos cigarillo and By Heart looks pretty red for Torino
The creatives from Metzgerlehner have developed a new campaign for the windows of the 4B Group and Anne M. Schüller lands a bestseller
Manuel P. Nappo on Sharing Econony and Imre Sinka on Optimizing a Website for Mobile Devices
The info pages of IAB Switzerland
NEW CAMPAIGNS
With Ostschweiz am Sonntag and SonntagsZeitung in Basel, the advertising offering on Sundays will be even richer
Sunday titles on a bridal search in the regions
Werbewoche wanted to know how media agencies are dealing with the ratings debacle
The start-up Muvacon was awarded the Canton of Berne's Young Enterprise Promotion Prize
Additional kick for TV through new digital media offerings
Major events have a differentiated influence on the use of electronic media
HEADS OF THE WEEK
Benedikt Escher and Dominic Zünd took advantage of a competition at the HSG and are now young entrepreneurs. For their platform Stablish.me they are already facing the third round of financing
SHORTLIST
Werbewoche was a visitor at the Südostschweiz-Maroni-Plausch
