Receive the German-language trade magazine "werbewoche" in the Issue 4/2008 as a PDF download with the following table of contents:
Page 7
When the husband is ill, the good wife mutates into a pampering mother, comforter and reader: at least, that's how Wirz sees it in the commercial for Bayer's Pretuval.
Pages 8 and 17
Dice parade Who won and with what. And who had a good time at the award party and how.
Page 9
Multiple benefits The Publiscreen is set to conquer the restaurants at Euro 08 - with sports and advertising.
Page 10
The adscreen conquers the restaurant
Page 12
Best of Print Advertising This Tunisia ad won gold at the Advertising Index, 4th quarter 2007 The other results at
Page 13
Status quo The NZZ Group refrains from countering the new Sunday newspapers with a regionalized NZZ am Sonntag.
Page 15
Power struggle The announced, customer-binding account bonification of P Basel is history. But some questions remain unanswered.
