Receive the German-language trade magazine "werbewoche" issue 4/2006 as a PDF download with the following table of contents:
Page 3
Head of the week
Kristian Widmer, Managing Director of Condor, wants to produce more feature films again.
JobChange
Page 7
Opinion
Jürgen Häusler analyzes the feuilletonist's anxious question: "World Cup or Mozart?" and comes to the conclusion that there are stupid questions after all.
Editorial
MediaShow
Page 9
Technology
Kristofori Felber Group presents rail automation from Siemens Transportation Systems - with landscape photos by Jost Wildbolz.
Fast food
Two sports oldies but goldies are promoting the McDonald's campaigns for the upcoming Winter Olympics under the direction of Heye.
EtatNews
Page 10
Few precious metals
Tough judging at the Art Directors Club Switzerland: there was only one gold award.
Awards
The jury of the Art Directors Club Switzerland was even tougher this year.
Page 12
20 best TV commercials
Interdata selected the 20 with the highest advertising impact from 740 commercials from 2004 and 2005.
Market research
Interdata's Psychometer examined the commercials in the advertising blocks of Swiss television. The results 2004/ 2005.
Brand management
A new study by MetaDesign shows that corporate sound is highly relevant as a brand management tool.
Page 13
Awards
Innovative projects put to the test; Swiss Marketing SMC has nominated 16 companies for the Marketing Trophy 06
Page 16-17
New Campaigns
Page 19
Desire to win
Daniel Sommer wants to lead the 20 newspapers of ZehnderPrint AG into the top league of free newspapers.
Free press
Daniel Sommer has been tasked with revamping the numerous newspaper titles of Zehnder Print AG in Wil
ShortCuts
Page 20
Training Interview with Sawi Director Jürg Engi about the cross-media course, which starts for the first time in March.
Advertising market
According to the Goldbach Electronic Media Index (GEMI), the Internet and TV
also increased in December
Page 21
Inflight magazine
In addition to its Swiss Magazine, the airline is launching an upmarket magazine for its Business and First Class clientele.
Page 22
Shortlist
Beat Fritsch celebrated the 100th anniversary of the Automobil Revue, cooled off at APG's Hoffest, witnessed the closing of the Röstigraben at the ADC awards ceremony and toasted Radio Monte Carlo at the start-up party.
