Issue 39/2002

Receive the German-language trade magazine "werbewoche" issue 39/2002 as a PDF download with the following table of contents:

"GIDE" KUHN

is surrounded by construction sites, but not in his job as Zurich-based head of WellCom:

MANI HILDEBRAND

does something for the promotion of young audiovisual talent and coaches a TPC award:

BLIND SLAPSTICK

Marketing; Ruf Lanz cast the inmates as stars for two fundraising spots for the Mühlehalde home for the blind.

FAST BOYS

Marketing: AY&R was asked to create a TV and cinema spot for Jim Beam - with a fast-paced sequence of images. Cheers!

BLACK IS BEAUTIFUL

Advertising: In Africa, the (advertising) clocks tick differently. An exhibition and a catalog promise deep insights - not only for advertisers.

WELL CONSTITUTED

Media: Not all advertising departments have done the math yet, but an initial overview of rate adjustments next year shows the hidden price increases.

HUGO BÜTLER

is thinking about how he can sell the NZZ better to advertisers, too:  
Category: Single issues

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