Receive the German-language trade magazine "werbewoche" issue 38/2008 as a PDF download with the following table of contents:
REIN
ITEM 1
John Caples Award
ITEM 2
Cash relaunch
ITEM 3
Internet
Column
The interpretative power of the apparatuses dominates over the supervisory power of independent media. Karl Lüönd believes that trust in the competence and sense of proportion of these media has been lost and the connections no longer work.
Mediabox bundles the four portals Students.ch, Partyguide.ch, Outnow.ch and Events-gallery.ch in a new youth pool.
Wirz takes a humorous approach to the subject of saving energy for the electricity company of the Canton of Zurich.
Wirz visualizes with a campaign how the newspaper Sonntag CH should enrich the most beautiful day of the week.
The Werbewoche interview with Eclat founder and CEO Daniel Zehntner about good annual reports, intuition in branding and conveying cultural values.
American news game specialist Eric Brown and his company Impact Games combine news with interactivity. He will be speaking at the Gamehotel Congress in Zurich on Friday.
NEW CAMPAIGNS
Tamedia and NZZ are selling a majority stake in their early delivery company Zuvo to Swiss Post. Jürg Brauchli, Chairman of the Board of Directors of Zuvo and Project Manager Delivery Organizations of Tamedia and NZZ, arranged the deal.
Basler Zeitung Medien has been marketing itself since the beginning of the year. This left its mark on the 2007/08 financial year.
Head of the week
Ingrid Notter has been Unit Director at TBWA since September and is building up the newly launched PR department together with CEO Andy Hostettier.
Shortlist
Advertising Week was a guest at the karting track in Spreitenbach for the Touring Rock'n'Race Night.
