Receive the German-language trade magazine "werbewoche" issue 38/2002 as a PDF download with the following table of contents:
PAUL GRAU
is venturing far into the future of TV with its planned channel Star Games:
CONSULTANT GLUT
Marketing: 1045,000 readers live in tier Schweiz, and they often know more about everyday matters than professionals. The Beobachter is using them for a new image campaign.
BUY A MIME
Marketing: For the new Schauspielhaus subscriptions, Publicis CD Markus Gut has the Pfauenbühne actors scanned by the cashier.
MAILING WELLS
Direct marketing: With the NexPress from Heidelberg, mailings can be individualized thousands of times over.
REDESCHWALL
Media: At the Munich Media Days, publishers and TV organizers happily beat up on consultants. And not without good reason.
MEDARD MEIER
wants to wear the captain's hat of the Jean Frey flagship Bilanz for a long time to come:
HELMUT MARKWORT
is Hubert Burda's No. 1 journalist and is positioning the info elite against red-green:
