Receive the German-language trade magazine "werbewoche" issue 38/2000 as a PDF download with the following table of contents:
TINO HELPER
has been selling posters for Plakanda/AWI in Bern since the beginning of October:
UELI CUSTER
from IGEM is convinced that SRG will participate in the screen-up next year:
BEAUTIFUL ON TRAB
Agencies: After 30 years, the Eugen Traber advertising agency is still owner-managed and full of ideas.
INTERNET BURNS
New campaigns: Media houses advertise their websites with fire and flame.
SEX ADVERTISING BUSINESS
Advertising: A naked bosom can excite hard. But by no means always the desire to buy of the consumer looking at it. A new series of articles by Wolfgang J. Koschnick on advertising research.
THE NEW MAN
New media: Growing use of the web leads to new media usage habits among users.
URS EBERHARDT
Cash has a new name and a new partner, Ann-Margit Stroschein:
SLEEPLESS IN AROSA
News: CD Markus Cavegn shot a cinema spot for Beat Caduff's Arosa hotel that still has an impact nine months later.
