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Issue 38/1991

Receive the German-language trade magazine "werbewoche" in issue 38/1991 as a PDF download with the following table of contents:

Direct marketing

Kasimir M. Magyar pleaded for more pleasure in management at the 5th Lenzburg Conference

Mill talk

Fritz Kohi Publishes his sixth visionary book as a copywriter/con z epter: "Alpina 2020"

Sponsoring

Egon E. Knecht BMW remains main sponsor of the Europe an Indoors for women

Advertising

Advertising was for everyone: Meeting with young people and review of the exhibition "Advertising is for everyone"

Election campaign 91:

the campaigns of the six strongest

Public Relations

Trimedia: more sales, less net profit

Media

Yachting and Mo torsport become Yachting News

Orell Füssli concretizes its future plans

Category: Single issues

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