Receive the German-language trade magazine "werbewoche" in issue 37/2005 as a PDF download with the following table of contents:
Page 3
Head of the week
Fabiana De Cassan, new Managing Director of Edipub
JobChange
Page 5
Column
Jürgen Häusler sings the praises of boredom: Consistency and reliability make a brand strong
Page 7
Aproz on everyone's lips. Every Swiss person knows this water. Now a campaign by Exxtra aims to emotionalize the calcium and magnesium content of the mineral water.
Mineral water
Exxtra positions Migros' own brand Aproz as a naturally good source of energy.
Page 8
Competition
Now it's the youngsters' turn: the search is on for a new campaign in favor of print advertising.
Young advertisers competition
Young advertisers, promote print advertising!
Food
An image campaign by the Bernese STP for Swiss bread
Page 9
Location marketing
Mach agency strengthens the image of the city of Baden ...
Snacks
The Bernese from NumerolO let the Zurich Urania light up
Page 10
Chocolate
For Chocolat Frey Exxtra traveled to the Giant Mountains, where the unicorn still lives
Page 11
Fashion
Sportplausch Wider chases furbearers in St. Moritz with Publicis
Page 12-13
New Campaigns
Page 15
Press network
Redairtions disdain the supra-regional uniform mush.
Pressenetz
The media pool of NZZ subsidiary FPH is not well received by the various editorial offices.
Page 18
Radio and TV research
Parliament calls for audience research to be outsourced at SRG
Page 20
TV advertising
New in the USA: spots that can be adapted to different regions and target groups
Page 21
Ringier TV
Eastern expansion course with purchased reality show
Page 23
Technology
Every five years, Canon takes a deep look into its strategy cards
Page 24
Tabloid
History and technical finesse of newspaper printing in half format
Page 25
Newspaper advertising
Affixed labels as an attractive form of advertising
Adhesive impression
An adhesive on the newspaper page: demanding - and appealing
Page 26
Corporate Publishing
The benefits of professional picture editing
Page 28
Shortlist
Beat Fritsch tortelled at the celebration of Pi.ar's 20th birthday and celebrated the addition of Viva with IP Multimedia
