Issue 37/2003

" Contents 37/03

Head of the week Martin Fueter looks back on 3000 films and 40 years of service at Oondor Communications Column Ulrich Saxer on the difficult handling of morals in advertising Comment Samuel Helbling on the recently deceased TV critic Neil Postman and his strangely antiguided argumentative writings.

" Marketing & Communication

Beauty I Japan's cosmetics shipper DHC sets out to conquer Europe via the Swiss test market and gets communications advice from Code to do so Beauty II In a TV commercial, Exxtra sets the scene for the Migros care line Zoe with grimaces against the supremacy of global cosmetics corporations Below the line Creative mail again at last: What you need to do to make sure your direct mailings reach your customers Public Relations The range of courses on offer in the PR industry is constantly growing. Werbewoche offers an overview of the most important courses Néstle story "Successful figurative marks are the result of archaic proliferating energies," writes Réne Lüchinger in the foreword to his book "Figurative Marks." The example of Néstle

" Media & Media

Wemf Manipulated access figures at Net-Audit lead to tighter controls Internet Research Barriers to future hacking attacks at Wemf have been raised, says Net Audit project manager Christine Diemand Special Interest PCtipp has been redesigned editorially and in terms of content, but remains true to the tabloid format People The presentation of the Cannes Roll 2003 and the 1st Idea VfW Golf Event were at the top of the shortlist agenda last week

" Rubrics

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