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Issue 37/2002

Receive the German-language trade magazine "werbewoche" issue 37/2002 as a PDF download with the following table of contents:

DAVID HONEGGER

wants a sexy McCann-Erickson Switzerland as the new CEO - also for customers:

FLORENCE SCHAFFNER

is turning the TV savings screw at the AZ Media Group for the third time.

I DON'T LIKE MONDAYS

Marketing; Jobwinner.ch uses posters to show cheerful bus drivers on their way to work.

THE KILLER TORCH

Advertising: When advertisers repair failed ads, they also produce an instructive book.

WANNERS SILENCE

Media: He doesn't talk about rumors, nor does he want to deny that Markus Gisler is to switch to the AZ Media Group: Peter Wanner is very quiet.

PORNO-BINGO

Shortlist: The shortlisted author was caught out badly at facts bingo: he was given a porn star - and took it in his stride.

DANIEL LIBESKIND

builds for Migros in Bern's "Westend" and doesn't like hollow advertising rhetoric:
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