Issue 37/2000

GIOIA BOZZATO

wants to create unique advertising with Simko's multicultural team:

MARTIN BREITENSTEIN

is the new head of the ten-strong NZZ online editorial team:

CARNAL ALL TOO HUMAN

New campaign: Proviande advertises Swiss meat with pseudo-life advice.

I FLY ON FOGAL

Marketing: The stocking business is tough as nails. Even for the Zurich-based luxury brand Fogal.

REACTOR IS NOW MAKING STEAM

Media: The French-speaking Swiss magazine Reactor wants to conquer German-speaking Switzerland and earn real money here.

CONGRESSIONAL STANDARDS

Shortlist: The publishers like it festive and pompous, even on ball nights. You can see the best dancers on

UELI STEIGER

talks from the Hollywood cameraman's sewing box:

ARE THE ADVERTISERS RUNNING OUT OF CIGARETTES?

News: Despite the ECJ's rejection of the ban on advertising tobacco products, the Swiss Advertising Association is pessimistic about its purpose.