Issue 37/1993

Receive the German-language trade magazine "werbewoche" in issue 37/1993 as a PDF download with the following table of contents:

Hansjörg Zürcher,

CD from AY&R, reports on the highlights of the "Cannes Rolle"

Jean Lazega,

AGW-Romandie, on marketing strategies for small budgets

Peter Sigrist,

Head of Basler Zei tung, via Curti Medien and Swiss Pool

People

Weekly high

Agencies

Insurance advertising in a deregulated market

Magazine

Humanitarian communication at the Mondial de la PubHcit6

Marketing

7th Lenzburg Days: Marketing experiences

Media

Advertising at third glance

Letters to the editor

Events
Category: Single issues

CHF 14.50