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Issue 37/1992

Receive the German-language trade magazine "werbewoche" in issue 37/1992 as a PDF download with the following table of contents:

Klaus Kappeler

geht mit brei ter Lobby an den «Eviva»- Start

Martin Brugger,

Schweizer Verlagshaus, glaubt an die Zukunft des Buches

Thérèse Ruedin

pflegt ihr eigenes Gärtchen bei AY&R

Agencies

Neue Missgeschicke der Migros

Positions

Radiokriti: Kleine Parodien auf grosse Vorbilder

Marketing

Die Märkte sind im Umbruch

Sponsoring

Kuoni macht DRS 3

Media

«Radio Eviva» setzt musikalische Volksbewegung in Schwung

Books

Das Buch ist tot, es lebe das Buch

Events

Readers' comments

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