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Issue 37/1990

Receive the German-language trade magazine "werbewoche" in issue 37/1990 as a PDF download with the following table of contents:

Media

VSW controls two thirds of press advertising because not all agencies do their homework President J.-J. Zaugg

Personal

How the journalist, editor and presenter went from radio to television to advertising Marion Preuss

Magazine

The Chairman of Lintas; Europe on advertising in the new Europe Dr. Ingo Zuberbier

Marketing

Entrepreneurial myth and customer loyalty from the perspective of Hans von Bergen

Magazine

New accents in point of sale design

Excellent

After the gold, today the silver shine of ADC Switzerland

In the spotlight

The good TV commercials have gotten better and make the bad ones look old, says our Helvetivinix      
Category: Single issues

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