Receive the German-language trade magazine "werbewoche" issue 36/2004 as a PDF download with the following table of contents:
Page 3
JobChange
Head of the week
Roland Wahrenberger, an experienced direct marketing specialist in the publishing industry, faces exciting challenges as the new Business Manager of Reader's Digest Switzerland
Page 5
Editorial
Opinion
Constantin Seibt believes that quality can be learned and that quality assurance in journalism requires editorial debates rather than publishing fig leaves
Page 7
Food
Emmi Fondue wants to win back market share for its Gerber brand and is targeting a younger consumer segment with new trendy TV commercials
Pneuhandel
Pneu Egger starts the winter season with a pinch of black Flumor and a new TV commercial from Wirz
Page 8
Agencies
Advico Young & Rubicam and Guye Benker will merge at the end of 2004. Alongside Daniel Comte, Urs Schrepfer joins the management team as the new CD
Telephony
Sunrise launches a bonus program for prepaid customers. The AY&R campaign shows the public how rewards can be hoarded
Page 9/11
New Campaigns
Page 15
Vehicle market
With the Car4you newspaper, Tamedia is merging the online platform with a tabloid publication and facing up to cut-throat competition
Page 16
Press TV
The Basler Zeitung has replaced "BaZStandpunkte" with "Fussballtalk" Courageous, courageous: Broadcast simultaneously with "Sport Aktuell" on SFl
Page 17
Press
The NZZ is trying out more color. However, there will not be an all-color newspaper
Page 18
E-papers
Digital newspaper editions are still a niche product. They are mainly used by readers who are often on the move
Page 19
Shortlist
Beat Fritsch marveled at the NZZ's new printing press with IdeeVfW and treated himself to a slice of birthday cake to celebrate 20 years of Teletext
