Receive the German-language trade magazine "werbewoche" issue 36/2003 as a PDF download with the following table of contents:
"Contents 36/03
Head of the week
Vanessa Flack, the new Head of Communications at Swiss Exhibition, is full of ideas
Column
In the media crisis, freelancers benefit from savings awareness, says Karl Lüönd
" Marketing & Communication
Bank marketing
Raiffeisenbank shows TV and cinema spots by Pucci Sulzer and paves the way to investment happiness for customers
Social Advertising
The Foundation against Racism and Anti-Semitism fights discrimination with Wirz Werbung welter
Ice hockey
Polyconsult gives the brands of SCB multi-shareholder Valora a clear profile in the Bern Arena
" Media & Media
German Press
Chancellor Gerhard Schröder promises German publishers a relaxation of the press merger law
Target group marketing
Wemf media aids allow a precise approach to young readers
Publishers
Martin Kall has rewritten Tamedla's organizational structure
People
A book, a CD and a party made shortlisted author Beat Fritsch break out in a sweat
Weekly interview
Michael Grabner, Deputy Chairman of Stefan von Holtzbrinck, on Swiss media
" Rubrics
JobChange
Editorial
MediaShow
AdRating
New Campaigns
Service
events
Imprint
