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Issue 36/2000

Receive the German-language trade magazine "werbewoche" issue 36/2000 as a PDF download with the following table of contents:

CHRISTOPH MEIER

as FCBLK's Media Director, has high hopes for integrated processes:

PETER HARTMEIER

wants to strengthen small and medium-sized publishers in the Swiss Press Association:

MORE LIGHT!

New campaign; Cash Public Animation stages light commercial for Zumtobe! Staff.

INTERNET ROCKET

New campaign: Honegger von Matt uses Cablecom's Hispeed modem in four TV commercials.

SANTÉ, SHAWNE!

Marketing; Borer's wife Shawne Fielding promotes Vaud wines as a veritable bacchanalian.

K-MONEY INSTEAD OF UPDATE

Media; The second attempt and now called K-Money; A booklet full of tips for stock market greenhorns.

CINECOM, BZ, TEXTCONTROL

Shortlist; Exclusive! Shortlist author Beat Fritsch caught filling up on oxygen. No wonder, with all this party hype. Tendency; ä la hausse!

DANIEL CORNU

warns as a media ethicist against too much marketing influence on editorial offices:
Category: Single issues

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