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Issue 36/1996

Receive the German-language trade journal "werbewoche" issue 36/1996 as a PDF download with the following table of contents:

SELL CONFIDENCE

Campaigns WWF 2000 - The Living Pianet Campaign

A GOOD CAST IS HALF THE MOVIE

Magazine portrait of the Zurich casting office

AGAINST BRAND FETISHISM IN PRINT

Marketing Forum 96 - Brand management of the future

A CHAT FROM SCHOOL

Education Report on the ADC/BSW creative school

FIVE NEW ADC MEMBERS

ADC Interview with Andre Benker, Chairman of the ADC Admissions Committee

"YOU SHOULDN'T EXPECT TOO MUCH FROM ADVERTISING"

Interview with Anita Roddick, founder of The Body Shop
Category: Single issues

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