Issue 35/2003

"Contents 35/03

Head of the week Beatrice Kniel has been the new Head of Sales at Publisuisse since October 1 and will continue to be responsible for radio sponsorship Column Constantin Seibt makes a plea for less ethics and more aesthetics in journalism Guest commentary Daniel Kaczynski defends the foundation model of the Swiss Press Association as Managing Director

" Marketing & Communication

Service marketing Before the final liberalization, ParcelPost wants to secure its quality leadership with LangGysiKnoll and is developing its yellow postal parcels into a land art installation Cheese The Valais Milk Association is fighting for an appellation d'origine contrölee for raclette cheese with a campaign by Visucom Tourism AY&R discovers surprising new vacation corners and insights in the new image campaign for Graubünden Best of Print Advertising Austria Tourism, Arkina and NZZ am Sonntag have designed the most popular advertisements of the second quarter

" Media & Media

Regional television ZüriPlus renewed its license at the last minute and moved into newer and, above all, larger studio premises Crossmedia Radio 24 would like to expand its cooperation with ARG throughout Switzerland, but the billposters are still hesitant Magazines Following the purchase of Bolero by the Ringier media group, it is clear to many media experts that the luxury title will merge with the women's magazine Edelweiss in the long term People Last week's advertising and media events ranged from the Publimedia Forum to the Berner Zeitung's Bodega Apero and the Beobachter-Prix-Courage award ceremony

" Rubrics

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