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Issue 35/2002

Receive the German-language trade magazine "werbewoche" issue 35/2002 as a PDF download with the following table of contents:

BRYON PAUL MCCARTNEY

is also a guitarist and understands ^even more about brand building:

SVERRE MUNCK

is CEO of 20 Min Holding and does not want to sell the commuter paper at all:

GOLDEN CP FUTURE

Corporate publishing: A study by the University of Zurich predicts a strong boom in corporate publishing.

TAGI SCRAPED PAST THE QUARREL

Marketing: The Tagi has dedicated a newspaper page to advertising clients. Not entirely to everyone's delight.

IN THE EYE OF THE HURRICANE

Media: Ringier does not trust the rumors of a sale to Springer - a report from the felt floor.

ZH-BE-BS-EXPRESS

Media: Because 20 Minuten is not available, Tamedia is considering launching a national commuter newspaper.

ARNOLD BAHLMANN

is CEO of Bertelsmann- Springer and is preparing the sale of the division:
Category: Single issues

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