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Issue 34/2002

Receive the German-language trade magazine "werbewoche" issue 34/2002 as a PDF download with the following table of contents:

DANIEL STROBEL

as the new CEO, knows Pubiimedia in all its facets and wants to be a collegial boss:

THIRST REMOVED

Marketing; Lowe communicates Rivella's core values with an added-value campaign.

MICHAEL SCHAI

knows as head of marketing at Hiestand that you can only recognize a croissant by its taste:

BUND VERTÄUT

Media: The daily newspaper Der Bund, which is struggling with high swells, is newly moored with the St. Galler Tagblatt and the Mittelland Zeitung.

READ COFFEE GROUNDS

Media: If the Prognos AG augurs are right, advertising expenditure will rise by six percent next year.

TIME MEASURED

Media: Time-budget studies are booming. Grid searches for readers, listeners and viewers show their media consumption preferences.

FRIDOLIN LUCHSINGER

resigns from Ringier and reflects on a few mistakes:
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