Issue 34/2002

Receive the German-language trade magazine "werbewoche" issue 34/2002 as a PDF download with the following table of contents:

DANIEL STROBEL

knows Pubiimedia in all its facets as the new CEO and wants to be a collegial boss:

THIRST EXTINGUISHED

Marketing; With an added-value campaign, Lowe communicates Rivella's core values.

MICHAEL SCHAI

knows that you can only recognize a croissant by its taste:

FEDERAL ASSOCIATION

Media: The daily newspaper Der Bund, which is struggling with high waves, is re-moored with the St. Galler Tagblatt and the Mittelland Zeitung.

COFFEE GROUNDS READ

Media: If the forecasters at Prognos AG are right, advertising spending will rise by six percent next year.

TIME MEASURED

Media: Time-budget studies are booming. Grid searches for readers, listeners and viewers show their preferences in media consumption.

FRIDOLIN LUCHSINGER

steps down at Ringier and reflects on a few mistakes:
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