Issue 34/1991

Freelance

Martin Stehlt From the chess game to the "Zepter/Kon texter"

Mill talk

Maurice Kennel The illustrator and artist's latest prank: Mondo Comico or the mastication of the planet

Agencies

Klaus Meissner Koma Werbung in Horw ex panded to Dresden with a former GDR advertiser.

Echo

Survey on the labor market and salary policy of advertising agencies

Marketing

Attempt by the "third force" to establish itself in the retail food trade

Sponsoring

How Peugeot wants to support its image and brand profile with Eishokkey

Media

Radio rates are slipping

Understand,

what happens in the Tagi

Flak booking round

From fixed to rolling booking