Issue 34/1989

Receive the German-language trade magazine "werbewoche" in issue 34/1989 as a PDF download with the following table of contents:

EDITORIAL, LETTERS TO THE EDITOR, LIEBING

POSTER RESEARCH

AWI: End of the data-less era

ADVERTISING TV

Under the sign of willingness to talk

MAGAZINE

Topic film on course for Europe 20 years of "free" Pornography in Denmark TBWA in penalty shootout

MILOB OF THE WEEK

Anniversary! The 100th Milob on page

MARKETING

Key trends in euro marketing

MACINSIDE

Persuasion 1.0: Millions at stake Cupertino: System 7.0 as of now?

BRD-DEPESCHEN

Newspapers outperform television The share of media agencies is growing

NEWS INTERNATIONAL

WELSCH CANCAN

Salute, Piere! Confessions d'un enfant de l'heure

MEDIA REPORT

Much credit for "cash

MEDIA NEWS

Private radio in Austria Season hangs on SRG desired program Business television in the evening? Berner Zeitung under its own management Tandem strengthens presence Advertising rates rise by 3 to 5 percent

DRACON'S LACONIC COMMENT

Brevity is the spice of life

CALENDAR OF EVENTS

ESPRESSO

Today: Peter Hartmeier and Hannes Hinnen: "Imitating the balance would have been fatal".

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