Receive the German-language trade magazine "werbewoche" issue 33/2008 as a PDF download with the following table of contents:
REIN
ITEM 1
Sports Marketing
ITEM 2
Star Branding
Column
It is always wrong to tamper with a familiar brand without need. The FDP is not suffering from its name or its logo, but from a rampant consumption of its brand personality - finds Kaspar Loeb.
Euro RSCG Zurich shows for Weight Watchers how losing weight in a group works.
The Polytrop agency designed an autumn campaign for Vögele Reisen to mark its 20th anniversary.
Advico Y&R shows the way away from the daily grind with ads and posters for their new client Harley-Davidson.
Tell me who you are and we'll tell you what you drive. JWT-i-H-lF has realized a novel newspaper insert for Mazda.
Migros combines its own brands from the cosmetics sector in the new care line I am. Exxtra Kommunikation developed the umbrella campaign.
NEW CAMPAIGNS
Hanspeter Lebrument, President of the Swiss Press Association, explains in an interview why publishers must have more influence on editorial teams.
According to Mach Basic 2008-2, cinema reach is once again falling sharply.
Radio marketer Mediasense breaks away from SRG.
SMC - the info pages of Swiss Marketing.
Head of the week
Burkhard Strasser offers with his ALP Media one of the leading networks in the alpine region.
Shortlist
Werbewoche was a guest at the Media Research Day in Zurich and at the Rustic Evening and Pubilsher's Night at the Verieger Congress in Montreux.
