Receive the German-language trade magazine "werbewoche" issue 33/2005 as a PDF download with the following table of contents:
Page 3
Head of the week
Marco Schoenenberger wants to know it again with Reinhold
Page 5
Column
Constantin Seibt on the advertiser Howard Luck Gossage as a role model for journalists
Page 7
Hypermotorized people should also be able to warm to the car-free day in Zurich, says Wyler Werbung.
ParcelPost
LangGysiKnoll adds a new dimension to ParcelPost
Environment
One day of car-free Zurich city center - a matter that needs to be examined for Wyler Werbung
Page 8
Transformed milieu
Ammarkt enlists the artist Goegi to launch the Sinus-Milieus platform.
Direct Marketing
Künzler Bachmann launches a Sinus-Milieus platform for DM. Ammarkt makes it known
Page 10
Crisis management
Marketing for a New Orleans of the future is in full swing
Page 12
Retail trade: four scenarios
The new GDI study "Retail Trade Switzerland 2015" takes a look into the future.
Page 15
Radio market
Goldbach Media's "Radio Pool Switzerland" idea receives applause, but there are still many doubters
Page 16
Television
U1 gets the chance to restart from its investors
Page 17
Advertising market
According to GEMI, advertising sales in the electronic media rose by one index point in August
Page 19
Newspapers
The Olten Tagblatt uses unconventional methods to attract new subscribers - and succeeds
Page 23
Prepress
Competition is fierce, and yet Agfa-Gevaert is increasing the prices for printing plates
Page 24
Paper I / II
The market has been on the move since the national agencies of the paper manufacturers have been handling delivery orders themselves
Page 28
Paper III
Some paper retailers are launching new products in the fall
Page 30
Corporate Publishing
SMEs have (still) not sufficiently recognized the benefits of corporate publications
Paper IV
FSC-certified print shops do good for the environment and customers
Page 33
Shortlist
Beat Eritsch was a guest at the 9th Swiss Media Research Day of the Wemf and at the annual congress of the Swiss press
Page 37
Weekly interview
Ex-Springer boss Jürgen Richter criticizes the modalities of the takeover of ProSieben Sat 1 by his former employer
