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Issue 32/2007

Receive the German-language trade magazine "werbewoche" issue 32/2007 as a PDF download with the following table of contents:

Page 7

Ikea comes to St. Gallen, the young agency Rod and Ikea regulars deliver the welcome.

Page 8

Fan frenzy Publicis is allowed to use the big ladle for Migros' fan championship M'08.

Page 10

Gamers, be advertised! Computer games are ideal advertising media, and Goldbach Media is getting into the business.

Page 21

Trend Tabloid Magazines are the future of newspapers. That also applies to Blick, according to Daniel Pillard.

Page 24

Free beats all Retail titles lose contacts, free press gains, as Mach Basic 2007-2 proves

Page 25

The Tabloid Dogma Daily press Despite massive competition from the free press, Blick and Le Matin stick to the tabloid format.

Page 26

Sport has a golden bottom U.S. marketing discovers high school sports and turns talents like Labron James into multimillionaires. "
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