Ausgabe 32/1995 - Werbewoche m&k

Receive the German-language trade magazine "werbewoche" in issue 32/1995 as a PDF download with the following table of contents:

REFRESHED ZEST FOR LIFE

Campaigns: Relaunch of Coca-Cola light

CONFETTI MARKETING

Marketing: Conference of the Lenzburg Club

WHEN "COACH POTATOES" JUDGE

Magazine: Best Swiss TV commercials according to IMAS/Interdata

15 TIMES PRECIOUS METAL

Effie Award Ceremony '95

COMMUNICATION TOPICS FOR THE ELECTION CAMPAIGN

Background: Political communication and issue setting before the elections

"HASLI-TV"

A broadcaster relies on idealism

WRITING INSTEAD OF FISHING

In conversation: Advertiser and novelist Robert Stalder

Category: Single issues

CHF 14.50

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