Receive the German-language trade magazine "werbewoche" issue 31/2007 as a PDF download with the following table of contents:
Page 7
Informative
Wirz Werbung relies on colorful local color for Sonntag CH.
Page 7
Favo paints clear demands on the wall for the expanded Saturday edition of the Basler Zeitung.
Page 8
Fiat goes on cell phone tours
Onemotion switches up games and banners for the popular Carozza.
Page 13
Restrictive
Peter Rothenbühler has to differentiate Le Matin from the free paper Le Matin Bleu.
Page 15
Le Matin in a clinch
Daily press Le Matin has to differentiate itself from its own free clone Le Matin Bleu in order to avoid further loss of audience.
Page 17
Political propaganda
SP National Councillor Andreas Gross advocates legally regulated political spots on radio and TV.
Page 20
Plus point for print
Intel has launched the new employee magazine Team for Axa Winterthur.
Page 29
" ShortList
Failedinjured
Page 34
Striking
Clear Channel CEO Beat Roeschlin on management buyouts, image and communication.
