Issue 31/2003

"Contents 31/03

Head of the week Viviane Egli founded the corporate publishing company Primafila with Elisabeth Dennler Column Constantin Seibt calls for less opinion-making in print media

" Marketing & Communication

Theater Marketing I Markus Gut stages a poster spectacle à la russe for Schauspielhaus Zürich Theater Marketing II FCBLK halves the prices at Theater Neumarkt - and the auditorium The future of advertising I Jean Etienne Aebi identifies twelve trends in his book "Einfall oder Abfall" - the first six in an exclusive preview Sponsoring campaign Spillmann Fel ser Leo Burnett's advertising campaign for Swisscom's sponsorship activities has passed the acid test

" Media & Media

Advertising market PubliGroupe almost tripled its profit in the first half of 2003 - at a lower sales level Internet The Internet community continued to grow rapidly in 2003. Users prefer to click on car and real estate markets or use them to plan their world wide away Weekly newspapers On the occasion of its total visual and content revision, the WoZ takes a deep look into its zero number People Shortlisted author Beat Fritsch treated himself to a trip to Los Plakanda in Cuba Books & More Advertising diva Mary Wells Lawrence tells the story of her life and forgets her private life in the process

" Rubrics

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