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Issue 31/2001

Receive the German-language trade magazine "werbewoche" issue 31/2001 as a PDF download with the following table of contents:

SILVIA LEPIARCZYK

has healthy ambition as head of Ringier Magazines German-speaking Switzerland:

RENZO SELMI

is disappointed that advertisers do not take the medium of radio seriously enough:

REPUTATION OF THE MORALIST

New campaign: Markus Ruf transforms himself into an iron moralist for the fashion house Big.

DATENDETONATION

Media: The release of PIN data is hotly debated among media agencies.

NOW MORE THAN EVER!

Media: The members of TeleNewsCombi expect Tamedia to help them.

THOMAS EICHER

and Robert Bührer reveal their recipe for successful telemarketing:

PEACE TO THE FANS

News: With the help of the agency Favo Corporate Communications, FC Basel wants only lamb-loving fans.
Category: Single issues

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