Receive the German-language trade magazine "werbewoche" issue 31/2000 as a PDF download with the following table of contents:
PATRIZIA CALDINI
is the first female director at "P" and heads the Biel branch:
ROBERT C. BAIER
sees good newsstand sales of newspapers as a clear proof of quality:
TONI REMAINS IN THE GLASS
New campaign: Crazy how Simko extols the benefits of a spooned-out Toni yogurt jar to the Romands.
EVERYTHING IN THE BOX
New campaign: Those who read the Baslerstab have all their cups in the cupboard and the newspaper in the box early.
SEX, MOVIES, SPORTS
Marketing: SRG remains loyal to the public service, while the private broadcasters only want sex, movies and sports. Said participants in a panel discussion at the Xongress.
100 DAYS BROTHERS
New media: "Big Brother" is on all channels and is developing into a mega cross-media event. For a whole 100 days.
CRUTCHES AND GATES
Shortlist: There was blood, sweat and tears of joy and frustration at the fifth edition of the AZ Cup for soccer-mad advertisers.
ROGER SCHAWINSKI
once again, and certainly for the last time, launches a new station:
